Sunday 8 November 2015

Keeping things simple

This advert for Olay keeps you focussed and tells a story all with a single line. Kind of genius...

Obviously not as easy as it looks, keeping things simple and taking everything down to its basic form means that that form has to be done perfectly. I love this because it focusses on movement and plays with all the basics of animation. It shows how much you can achieve without piling lots of visual information onto the screen. Reminds me of Frederic Bach's films for some reason... perhaps the style of movement? But also Picasso's simplified line drawings of animals.

The playful quality of this is something that would work really well for my Claire House film. A sense of fun and looseness relates to my idea of using the children's own drawings.

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